Shift from a process-driven to a human-centered approach

According to Gartner and Mckinsey, no less than 70% of all transformations fail to meet their intended objectives. Organizations mainly focus on the technical part of the solution. But in essence, 70% of change processes revolve around people. We pay too little attention to human behavior.

The biggest part of human decisions is made automatically and intuitively. The approach of classic change management where the focus is set on communication and training, is not ideal. This approach is based on raising awareness about the change, but it’s not enough to implement it.

‍
If spreading awareness around the change is not enough, what is?

Adoption approach 

Coliberate uses a simple formula when looking at any transformation trajectory, being it a new strategy, a new system or a new way of working: 

  R = Q x A 

• R stands for the results an organization intends to achieve. The results depend on the quality (Q) and the adoption (A) of the solution.
• Q (quality): The idea or business case needs to be translated into a working & high-quality, ‘technical’ solution.

• A (adoption): The degree and speed people accept, adopt and anchor the new solution. Including new ways of working and processes, new ways of collaborating and interacting. 

In this formula, the human aspect is considered.  

The difference that makes the difference

We highlight sustainable adoption as missing link to fully harvest the benefits of strategy, new systems or tools, ways of working, …. Most importantly we like to highlight Coliberates ‘difference that makes the difference’ when it comes to transformations.

When implementing change, the key to success is leadership alignment and clear insights about the change process. Coliberate takes the following factors into account during the process:  

• We make sure you’re on the same wavelength about the “why - how - what” of the change.
• We think about the impact of the change and the context in which it lands
• We keep the populations that will deal with it in mind. The chances of success increase if the team supports the change.
• We make an integrated roadmap from technical and human implementation perspective. In practical, this means that the different impacted populations, the adoption interventions and the miscellaneous changes are part of the plan.
• We translate behavioral insights into specific adoption interventions to ensure the appropriate change context and employee engagement.

During the actual implementation, it’s crucial to monitor the progress.

• We make sure there’s a clear and shared view on how success will be measurable and measured.
• We support, monitor (inspect) and adapt
• We ensure clear alignment on the different responsibilities during this implementation: what do you expect from who, make it bulletproof and provide the right support to make it happen)

‍

Conclusion

Don’t get us wrong, adoption is no free lunch! We have a proven structured approach (our basis) that we customize and adapt according to the customers' ambitions, maturity and needed capacity that focuses on concrete deliverables.

Are you looking to implement change in your organization?
Don’t hesitate to contact Susannah Roussaux or Bart Couwels.