Digitisation, digitalisation and digital transformation: What's in a name?

As businesses seek to remain competitive in today's ever-changing world, digital transformation has become a key factor. However, there is often confusion about the different stages of digital transformation. Understanding the difference between digitisation, digitalisation, and digital transformation is crucial for businesses seeking to make the most out of their digital journey.

Digitisation

Digitisation is the process of converting analogue information into digital format. For example, scanning paper documents and converting them into digital files. Digitisation makes it easier to store, retrieve, and share information, but it does not necessarily change the underlying business processes or operations.

The true value of digital transformation lies beyond digitalisation.

- Tom Callant

Digitalisation

Digitalisation, on the other hand, involves using digital technologies to improve existing business processes and operations. It involves using data analytics, automation, and other digital tools to streamline and enhance business operations. Digitalisation can lead to increased efficiency, reduced costs, and improved customer experiences, but it does not necessarily change the fundamental nature of the business.

Digital transformation

Digital transformation goes beyond technology and involves a fundamental change in the way businesses operate. It involves using digital technologies to create new business models, products, and services that were previously not possible. It often requires a change in the company culture, leadership, and strategy to fully embrace digital transformation.

Digital transformation has the potential to have the biggest impact on businesses looking to stay ahead of the competition. By embracing digital transformation, businesses can create new revenue streams, enter new markets, and improve customer experiences. It also enables businesses to respond quickly to changes in the market, customer needs, and emerging technologies.

Our conclusion

In conclusion, the 3 D's of digital transformation are crucial to understand for any business looking to make the most out of their digital journey. Digitisation is the first step, followed by digitalisation, but true digital transformation involves a fundamental change in the way businesses operate. Embracing digital transformation can have a significant impact on a business's success in today's digital age.

Digitisation

Digitisation is the process of converting analogue information into digital format. For example, scanning paper documents and converting them into digital files. Digitisation makes it easier to store, retrieve, and share information, but it does not necessarily change the underlying business processes or operations.

The true value of digital transformation lies beyond digitalisation.

- Tom Callant

Digitalisation

Digitalisation, on the other hand, involves using digital technologies to improve existing business processes and operations. It involves using data analytics, automation, and other digital tools to streamline and enhance business operations. Digitalisation can lead to increased efficiency, reduced costs, and improved customer experiences, but it does not necessarily change the fundamental nature of the business.

Digital transformation

Digital transformation goes beyond technology and involves a fundamental change in the way businesses operate. It involves using digital technologies to create new business models, products, and services that were previously not possible. It often requires a change in the company culture, leadership, and strategy to fully embrace digital transformation.

Digital transformation has the potential to have the biggest impact on businesses looking to stay ahead of the competition. By embracing digital transformation, businesses can create new revenue streams, enter new markets, and improve customer experiences. It also enables businesses to respond quickly to changes in the market, customer needs, and emerging technologies.

Our conclusion

In conclusion, the 3 D's of digital transformation are crucial to understand for any business looking to make the most out of their digital journey. Digitisation is the first step, followed by digitalisation, but true digital transformation involves a fundamental change in the way businesses operate. Embracing digital transformation can have a significant impact on a business's success in today's digital age.

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